The Mustasch Campaign is an annual campaign that takes place every autumn and winter in favor of prostate cancer and male health. Both humor and seriousness are mixed in the campaign where the mustache, which is the campaign’s signum, has become a fun element. The seriousness is that prostate cancer is Sweden’s most common cancer form. An early discovery saves lives. Behind the campaign is the Prostate Cancer Association, with its 26 patient associations, 9 main partners and 200 companies and organizations. The purpose of the campaign is to raise funds for research on the disease and to drive opinion for a better prostate cancer care.
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